24' ZUMIEZ X PLANTED by Vic Blends

On September 14th 2024, Zumiez celebrated a new brand partnership with Vic Blends's new brand "PLANTED".

Zumiez partnered up with renowned barber Vic Blends to celebrate his brand "PLANTED" now being carried at Zumiez nationwide. The event hosted four barbers giving out free haircuts as well as a skate demo, catering, and other activities for attendees.

To capture the event, Zumiez hired me to produce video and photo assets for the event + highlighting Vic's story behind "PLANTED". 


VIDEO : MIKE LUCI @mikeluci
PHOTO : OLIVER KING @kingollie99
PHOTO + VIDEO EDITING: MIKE LUCI